Claude CoworkUnderstanding how ads perform on popular social media sites such as Facebook might make or break a campaign. Everyone wants to know which ads performed well and which of them tanked. It's the job of performance marketers and creative strategists to devise plans, analyze ad performance, and audit the angles used in those ads. But going through all that data manually can get messy fast. That’s where tools like Claude can help. By pairing Claude with your Meta Ads data, you can spot patterns, understand which angles are actually resonating with your audience, and turn those insights into better ideas for your next batch of creatives.
This guide is useful for performance marketers, creative strategists, and people who run social media ads,s especially Meta ads every week.
This guide walks you through using Claude Cowork to dig into the angles behind your Meta ads. It compares your ad performance data with the creatives running in your Ad Library, then turns those findings into a clear report you can use to see what’s working and what to test next.
By the end, you will have a self-contained HTML report that breaks down your strongest creative patterns, the ads and placements behind them, the high-click but low-purchase traps to watch out for, and three clear ideas for what to test next, along with rules for deciding what wins.
By the end of this tutorial, you'll be able to:
Export a comparable Meta Ads CSV
Create a new Cowork project and provide a creative reference
Generate an angle report
Convert the findings into three testable creative briefs
Let's get right into it.
