Claude Prompt Library

Etsy Copy With the Soul Handmade Deserves

20 copy-paste prompts

20 Claude prompts for voice-matched descriptions, keyword-rich SEO, shop storytelling, customer service, and the craft-centric copy Etsy buyers respond to.

Listings & SEO

5 prompts

Etsy Title Optimizer

1/20

<task>Write 5 Etsy title variants</task> <product>[describe]</product> <keywords>[list]</keywords> <buyer_intent>[describe]</buyer_intent> <output> Each under 140 chars, front-loaded keyword, specific descriptors (material, size, occasion), mix of personalization/gift/use-case angles. Ranked by SEO+CTR.

Writes Etsy title variants optimized for search placement and click-through.

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Pro tip: Etsy's algorithm weights FIRST 40 characters heaviest. Front-load the highest-volume keyword. "Personalized Name Necklace" not "Beautiful handmade jewelry." Front-load or lose ranking.

Etsy Tag Generator

2/20

<task>13 Etsy tags for [product]</task> <output> Each max 20 chars, multi-word phrases, mix broad + niche + long-tail, different buyer intents. 3 tags to skip with reasoning.

Generates 13 Etsy tags mixing broad, niche, and long-tail phrases.

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Pro tip: Etsy tags should be searchable PHRASES, never single words. "Bridesmaid gift ideas" beats "gift." Refresh every 2-3 months — some perform surprisingly, others flop.

Description Writer

3/20

<task>Etsy listing description</task> <product>[describe]</product> <voice_samples>[paste existing descriptions]</voice_samples> <output> - Hook (first 160 chars visible in search) - Emotion/use case - Specs (size, material, colors, customization) - What's included - Care instructions - Shipping/processing - Personalization instructions - Soft CTA Warm, conversational.

Writes Etsy descriptions with search-preview hook, emotional framing, and care/shipping.

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Pro tip: Etsy's search preview shows FIRST 160 characters. Write first line to sell the click. Claude's voice matching from samples makes descriptions feel handmade, not templated.

Keyword Research Strategy

4/20

<task>Research keywords for [niche]</task> <output> 1. 20 high-intent keywords by volume tier 2. Tools (eRank, Marmalead, autocomplete) 3. Seasonal keywords 4. Long-tail opportunities 5. How to combine in titles/tags 6. Avoid (banned, too broad) </output>

Researches Etsy keywords across volume tiers and seasonality with tool recommendations.

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Pro tip: eRank / Marmalead are worth $10-30/month for serious sellers. They show actual volume + competition + trends. Free search bar autocomplete plateaus fast.

Seasonal/Gift Listing

5/20

<task>Reframe listing for [holiday/season]</task> <base_product>[describe]</base_product> <output> Seasonal-focused title + gift-intent tags + gift-reframed description + personalization upsell + shipping deadlines + photography suggestions + timing.

Reframes Etsy listings for seasonal/gift intent with holiday-specific updates.

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Pro tip: Etsy holiday searches spike 4-6 weeks before. Activate Christmas by mid-October, Valentine's by mid-January. Late sellers miss surge.

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Branding & Shop

5 prompts

Shop Announcement

6/20

<task>Write Etsy shop announcement</task> <shop>[describe]</shop> <voice>[describe]</voice> <output> Mobile preview (under 160 chars) + full shop page version. Include: what I make, differentiator, reason to favorite/follow, current promo, warm tone.

Writes Etsy shop announcements with mobile preview and full page version.

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Pro tip: Shop announcement appears on EVERY listing. Treat like a mini-pitch: what you make, why special, what to do next. Don't waste on generic welcomes.

About Section

7/20

<task>Etsy About section</task> <story>[describe]</story> <what_i_make>[describe]</what_i_make> <output> - Hook first paragraph (how I got started) - Story behind work (craft, process, why it matters) - What buyers can expect - Personal touch (hometown, family, hobby) - Invite to connect Warm, not corporate.

Writes Etsy About sections balancing origin story, craft, and personal warmth.

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Pro tip: Etsy buyers choose handmade for story. About section is where that story lives. Specific details (grandma's recipe, hometown, cat's name) create connection.

Shop Policies

8/20

<task>Clear Etsy shop policies</task> <output> 1. Processing time (realistic) 2. Shipping by region 3. Returns/exchanges 4. Cancellations 5. Custom orders (timelines, deposits, non-refundable) 6. Digital products 7. Care/use Clear, friendly, protective.

Writes comprehensive Etsy shop policies across processing, shipping, returns, and customs.

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Pro tip: Clear policies prevent most disputes. Hidden rules resent when discovered at dispute time. Honesty upfront = trust.

Photography Brief

9/20

<task>Photography brief for [product category]</task> <style>[describe — bright/moody, minimal/rich]</style> <output> 5-10 shot types, backgrounds/props, lighting, color palette, consistency rules, DIY $100 setup, Etsy 2000×2000 crop.

Creates Etsy photography briefs with shot types, lighting, and DIY setup.

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Pro tip: Consistent photography separates amateur Etsy shops from brands. Same background, lighting, styling across listings signals "professional" even with phone camera.

Brand Voice Guide

10/20

<task>Define shop brand voice</task> <products>[describe]</products> <personality>[describe]</personality> <output> 1. 3-5 voice traits 2. Words/phrases to use vs avoid 3. Sample listing descriptions in my voice 4. Sample CS replies 5. Consistency rules </output>

Defines Etsy brand voice with traits, word lists, and sample copy.

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Pro tip: Most Etsy shops sound generic trying for "professional." Your voice differentiates. A pottery shop with warm slightly-nerdy voice stands out more than polished anonymous ones.

Customer Service

5 prompts

Custom Order Inquiry Reply

11/20

<task>Reply to custom order inquiry</task> <inquiry>[paste]</inquiry> <my_pricing>[describe]</my_pricing> <output> Warm opener → clarifying questions → pricing (specific, with ranges) → timeline → process (mockup, deposit) → soft close inviting next step. Protective of my time.

Replies to Etsy custom inquiries with clarifications, pricing, and process protection.

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Pro tip: Many sellers over-commit on customs and burn out. Protect yourself with clear pricing, deposits, realistic timelines. If inquiry feels off, respond professionally but don't force the sale.

Handling Bad Review

12/20

<task>Public reply to negative review</task> <review>[paste]</review> <context>[my side]</context> <output> Warm empathy opener → acknowledge their experience (without admitting fault) → specific resolution offer → invite private message → graceful sign-off. Remember: future buyers read this.

Writes graceful public replies to bad Etsy reviews for future-buyer trust signals.

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Pro tip: Reviews are for future buyers, not the current one. Gracious reply to 2-star review can boost sales by showing how you handle problems. Defensive replies kill conversion.

Shipping Delay Message

13/20

<task>Shipping delay communication</task> <reason>[describe]</reason> <output> Proactive subject → specific apology (not generic) → honest reason → new timeline → compensation if warranted → reassurance. Human, not corporate.

Writes proactive shipping delay messages with honest reasons and compensation offers.

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Pro tip: Proactive communication prevents 90% of bad reviews. Customers hate silence more than delays. Message BEFORE they ask. "Heads up" email turns frustrated buyer into patient fan.

Refund/Return Response

14/20

<task>Reply to refund request</task> <request>[describe]</request> <my_policy>[describe]</my_policy> <decision>[refund / partial / decline]</decision> <output> Empathize → reference policy → offer resolution → easy logistics (label, process) → warm close. Goal: preserve relationship, avoid Etsy case.

Writes Etsy refund responses balancing policy, resolution, and relationship preservation.

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Pro tip: Etsy cases penalize seller accounts. Resolve directly first — even costing a bit more than you'd like. $20 refund is cheaper than an Etsy case.

Personalization Confirmation

15/20

<task>Confirmation for personalized order</task> <order>[describe]</order> <personalization>[describe]</personalization> <output> Confirm personalization exactly as I'll make (spelling, placement, size) → ask to verify before I start → timeline → what happens after production → warm sign-off.

Writes personalization confirmation messages preventing costly mistakes via verification.

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Pro tip: Always confirm personalization in writing BEFORE making it. 30 seconds of confirmation = zero angry "wrong spelling" returns.

Marketing & Growth

5 prompts

Etsy Ads Strategy

16/20

<task>Etsy Ads strategy</task> <budget>[amount]</budget> <goal>[visibility / sales / SEO]</goal> <output> 1. Which listings to advertise 2. Daily budget strategy 3. Negative keywords 4. Metric interpretation 5. Scale vs pause triggers 6. Organic SEO relationship 7. New listing testing </output>

Builds Etsy Ads strategy with budget, listing selection, and organic relationship.

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Pro tip: Etsy Ads work best on already-proven listings, not new ones. If listing doesn't convert organically, ads won't save it. Advertise winners to amplify.

Social Media Strategy

17/20

<task>Social strategy for Etsy shop</task> <products>[describe]</products> <time_budget>[hours/week]</time_budget> <output> 1. Best platform for my niche (IG, TikTok, Pinterest, FB) 2. Content pillars (BTS, process, finished, tips, customer love) 3. Posting cadence 4. Driving clicks to Etsy 5. Content efficiency 6. KPIs Especially Pinterest.

Builds Etsy social strategy with platform prioritization and Pinterest emphasis.

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Pro tip: Pinterest is Etsy's secret weapon — Pinterest users shop 2× more than other social. One well-optimized pin drives traffic for 2+ years. Evergreen sales.

Email List Building

18/20

<task>Build email list from Etsy customers</task> <platform>[ConvertKit / Mailchimp / Flodesk]</platform> <output> 1. How to collect (thank-you insert, business card, announcement) 2. Lead magnet ideas 3. Welcome series (3 emails) 4. Newsletter cadence 5. Promotional strategy 6. Etsy's rules on contact </output>

Builds email list strategy from Etsy customers with compliance and lead magnets.

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Pro tip: Etsy can ban shop overnight. Email is the ONE thing you own. Every handmade seller should build email from day 1. A $5 thank-you insert with lead magnet 10× customer value.

Product Line Expansion

19/20

<task>Expand product line</task> <bestsellers>[describe]</bestsellers> <brand>[describe]</brand> <output> 1. 5 new ideas fitting brand 2. Prioritize by margin × effort 3. Seasonal vs evergreen balance 4. Test before committing (small batches, pre-orders) 5. Brand-dilution protection 6. Pricing strategy Goal: 30% revenue lift.

Plans Etsy product line expansion with on-brand ideas, testing, and pricing.

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Pro tip: Expand from proven buyers, not new markets. "What would THIS buyer also love?" beats "what's trending." Adjacent products convert 5× better than trend-chasing.

Performance Review

20/20

<task>Analyze Etsy performance</task> <data>[views, favorites, conversions per listing]</data> <output> 1. Top 20% driving 80% revenue 2. Dead listings to refresh/retire 3. High views + low conversion (what's wrong) 4. Ready for Ads 5. Pricing opportunities 6. 30-day actions </output>

Analyzes Etsy performance with winner identification and specific 30-day actions.

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Pro tip: Most Etsy shops: 20% of listings do 80% of work. Find winners: (1) refresh photos, (2) expand variations, (3) add to Ads. Retire bottom 20% cluttering.

Frequently Asked Questions

Claude's voice matching from samples makes descriptions feel handmade, not templated. Etsy buyers specifically want craft-centric voice — Claude captures it better than ChatGPT when given examples.

Yes — Claude can write titles, tags, and descriptions in Etsy-native format. Combine with eRank/Marmalead for real-time keyword data. Claude writes; tools validate.

Title match to search (especially first 40 chars), tag relevance, listing quality (photos, reviews, fields), shop quality (reviews, response, policies), recency, conversion rate. Price matters less than most think.

Bestsellers: every 2-3 months. Dead listings: 90 days (refresh or retire). New listings: after 30 days based on search console. Activity signals Etsy.

Etsy SEO first, always. Ads amplify what works; don't fix broken listings. Spend first 60-90 days on SEO before adding Ads. Ads on bad listings burn money.

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