Claude Prompt Library

Claude: The Thinking Partner for Coaches Who Ask Better Questions

20 copy-paste prompts

20 Claude prompts for session frameworks, powerful questions, client intake, content marketing, and the business systems that scale a coaching practice.

Session & Frameworks

5 prompts

GROW Model Session

1/20

<task>Design GROW session</task> <goal>[client stated]</goal> <current_state>[describe]</current_state> <length>[minutes]</length> <output> Opening questions → Goal phase (3-5 questions) → Reality phase (obstacles) → Options phase (5-7) → Will phase (commitment + action) → closing reflection → 1-2 sticking points. Questions, not advice.

Designs GROW-model sessions with questions per phase and anticipated sticking points.

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Pro tip: Coaches get paid for questions, not answers. Reframe advice as questions. "Have you considered X?" beats "You should do X." Better: "What options haven't you explored?"

Powerful Questions (20)

2/20

<task>20 powerful coaching questions for [theme]</task> <client_context>[describe]</client_context> <output> Categories: clarity, assumption-challenging, identity/values, action-forward, somatic. Each: open-ended, curiosity-driven, short. Avoid "why." Ranked by depth.

Generates 20 powerful coaching questions across 5 categories with depth ranking.

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Pro tip: Great questions feel slightly uncomfortable. "What would you do if you couldn't fail?" easy. "What are you avoiding by staying busy?" real. Stop settling for safe questions.

Values Clarification Exercise

3/20

<task>Values exercise</task> <client_context>[describe]</client_context> <output> 3-step process (list, cluster, rank) + 60-80 values master list + walking scripts + 3 reflection prompts after top 5 identified + tie to decisions + handout format + common mistakes (surface values).

Builds values exercises with 3-step process, master list, and reflection prompts.

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Pro tip: Most clients pick "family" and "success" — safe. Push further: what they NOT pick? Why? Values they're avoiding hold the insight. Values not in resistance mean nothing.

Breakthrough Session Protocol

4/20

<task>Design breakthrough session for stuck client</task> <issue>[describe]</issue> <stuck_pattern>[describe]</stuck_pattern> <length>[90-120 min]</length> <output> State-shift opening → pattern-identification exercise → belief excavation → reframe opening possibility → somatic element → between-session commitment → language to avoid.

Designs breakthrough sessions with pattern identification, belief work, and somatic integration.

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Pro tip: Breakthroughs happen in silence between talking. Client says something surprising? Don't rush. 10 seconds silence after insight = 10× integration.

Goal Setting Beyond SMART

5/20

<task>Goal-setting framework beyond SMART</task> <output> Worksheet including: values alignment, identity shift, meaningful obstacles, false goals (shoulds vs wants), vision statement format, quarterly milestones, weekly check-ins, "don't know what I want" handling, when to abandon goals.

Builds goal-setting framework beyond SMART covering values, identity, and abandonment signals.

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Pro tip: SMART goals fail without identity connection. "I want to run marathon" vs "I am a runner" produce different results. Who client is BECOMING matters more than achieving.

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Intake & Assessment

5 prompts

Intake Form Designer

6/20

<task>Intake form for coaching clients</task> <niche>[describe]</niche> <output> 1. Bio/logistics 2. Current state (life satisfaction by area) 3. Goals + motivations 4. Past coaching/therapy 5. Obstacles + patterns 6. Support systems 7. What NOT working on (boundaries) 8. Red-flag fit questions </output>

Designs coaching intake forms with logistics, state, goals, and fit-check questions.

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Pro tip: Intake forms pre-coach clients. Great questions get them thinking before session 1. Bad forms collect data; great ones begin transformation.

Wheel of Life Custom

7/20

<task>Customize Wheel of Life for [niche]</task> <output> 8-10 life areas relevant to my focus (customize from traditional) + scoring scale + reflection prompts per area + follow-up questions for areas below 5 + priority-setting after + 3-6 month revisit cadence + honesty pitfalls (rating high to look good).

Customizes Wheel of Life for specific niche with honesty pitfalls and revisit cadence.

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Pro tip: Self-reports skew optimistic. Ask same question 3 ways across intake. Where stated scores don't match stories = where real work lives.

Discovery Call Script

8/20

<task>30-min discovery call script</task> <niche>[describe]</niche> <pricing>[describe]</pricing> <output> Opening + context (2 min) → their story + challenge (12 min) → success vision (8 min) → how I work + fit (5 min) → enrollment or graceful decline (3 min). Mix questions + listening. Avoid pitch-heavy.

Scripts 30-min discovery calls balancing exploration, fit check, and enrollment.

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Pro tip: Discovery calls that close don't feel like sales calls — they feel like first coaching conversation. If you wouldn't enjoy working with this person for 6 months, decline gracefully. Bad-fit clients cost 5× good-fit ones.

Progress Assessment

9/20

<task>Mid + end-of-program progress assessment</task> <program_length>[months]</program_length> <output> 1. Quantitative measures (start vs now) 2. Qualitative reflections (internal shifts) 3. Unexpected outcomes 4. Goals for next season 5. Testimonial-quality questions 6. Joint review process 7. Handling less-than-hoped progress </output>

Builds progress assessments with quantitative, qualitative, and testimonial-quality questions.

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Pro tip: Clients are harder on themselves than data justifies. Progress review done well shifts self-perception. Show what they've forgotten they overcame.

Ideal Client Scorecard

10/20

<task>Ideal client scorecard</task> <niche>[describe]</niche> <strengths>[describe]</strengths> <output> 8-10 fit criteria (stage, readiness, values, resources, communication) + scoring rubric + must-have vs nice-to-have + disqualifiers + use in intake/discovery + graceful referral language.

Creates ideal client scorecards with criteria, rubric, and referral language.

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Pro tip: Saying no to wrong-fit is highest-leverage skill. Every wrong-fit client blocks a right-fit one. Build scorecard, use ruthlessly, refer gracefully.

Content & Marketing

5 prompts

Content Calendar

11/20

<task>30-day coach content calendar</task> <niche>[describe]</niche> <platforms>[LinkedIn + IG + newsletter]</platforms> <output> 15-20 posts across educational, personal, tactical, philosophical. Daily rhythm. Which drives discovery calls vs authority vs community. Evergreen vs timely. Batch strategy.

Builds 30-day coach content calendars across formats, purposes, and batch production.

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Pro tip: Coach content driving bookings mixes: credible (educational), human (personal), specific (actionable). Miss any one = forgettable, fake, or fluff.

Coaching Landing Page

12/20

<task>Landing page for coaching offer</task> <offer>[describe]</offer> <target>[describe]</target> <output> Transformation headline → exact problem named → what they'll experience (not features) → who I am + why this work → social proof → what's included → pricing + next step → FAQ with real objections → alternative path if not fit. 800-1,500 words.

Writes coaching landing pages with transformation headline, experience focus, and alternative paths.

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Pro tip: Coaching pages fail selling process ("12 sessions bi-weekly"). Succeed selling transformation ("become the person who..."). Sell the after, mention the during.

Client Case Study

13/20

<task>Write client success story</task> <details>[with permission]</details> <transformation>[before + after]</transformation> <output> 500-word narrative: relatable before-state → turning point + work → specific outcome with numbers → client's voice via quotes → transferable lesson for readers. Focus on transformation.

Writes coaching case studies as narrative transformations with transferable lessons.

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Pro tip: Case studies win as stories, not testimonials. "Sarah was stuck in X, we worked on Y, now Z" beats "coach changed my life." Show transformation through specifics.

Lead Nurture Sequence

14/20

<task>5-email nurture for coaching leads</task> <source>[lead magnet / waitlist / call]</source> <audience>[describe]</audience> <output> Each delivers standalone value + reveals my approach + soft CTA + story or principle. 400-600 words. Discovery call invitation only in email 5.

Writes 5-email coaching nurture sequences with value, approach reveals, and final CTA.

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Pro tip: Nurture only teaching = academic. Only stories = therapy. Mix 60% teaching, 40% personal story. Readers want what you KNOW and WHO you are.

Workshop / Speaking Pitch

15/20

<task>Pitch workshop to [event / organization]</task> <expertise>[describe]</expertise> <topic_ideas>[list]</topic_ideas> <output> Specific subject → personalized opener → 2-3 workshop topics with titles + 3 audience takeaways each → credentials → logistics → low-commitment next step. Max 200 words.

Writes coaching workshop/speaking pitches with topic proposals, takeaways, and logistics.

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Pro tip: Workshops selling follow-on coaching focus on ONE transformation, not broad overviews. "How to reclaim 10 hours/week from energy leaks" beats "Time Management." Specificity converts.

Business & Operations

5 prompts

Pricing Strategy

16/20

<task>Coaching pricing strategy</task> <experience>[years]</experience> <income_goal>[amount/year]</income_goal> <offer_types>[1-on-1, group, program, courses]</offer_types> <output> 1. Recommended tiers per offer 2. Value positioning (not hourly thinking) 3. Program vs session pricing 4. Payment plans 5. Pricing psychology 6. When/how to raise </output>

Builds coaching pricing with tiers, psychology, and increase timing.

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Pro tip: Coaches undercharge pricing like employees, not business owners. Your price should be 2-3× what feels comfortable. If every client says yes easily, too low.

Coaching Agreement

17/20

<task>Draft coaching agreement</task> <services>[describe]</services> <price>[describe]</price> <output> 1. Services + boundaries 2. Payment + refund 3. Rescheduling rules 4. Confidentiality 5. Liability (not therapist) 6. Client responsibilities 7. Termination 8. Disputes Clear, protective, readable. Flag lawyer items.

Drafts coaching agreements with services, boundaries, liability, and lawyer-review flags.

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Pro tip: Contracts prevent 90% of coaching disputes. Rescheduling rules, refund policy, liability in writing. Vague agreements become "but I thought..." conversations.

Group Program Design

18/20

<task>Design group coaching program</task> <topic>[transformation]</topic> <duration>[weeks]</duration> <group_size>[describe]</group_size> <output> 1. Week-by-week theme + outcomes 2. Mix (live, async, community) 3. Pre-work per week 4. Accountability structure 5. Pricing + revenue math 6. Intimacy at scale 7. Drop-out prevention 8. Cohort scaling </output>

Designs group coaching programs with weekly themes, accountability, and drop-out prevention.

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Pro tip: Groups work with high structure + high connection. Too structured = course; too loose = chaotic. Magic is structured intimacy — clear weekly themes with real community.

Client Onboarding Sequence

19/20

<task>Onboarding sequence for new clients</task> <output> Day 0: welcome + expectations + materials Day 2: session 1 prep Day 5: session 1 reminder Day 14: progress check Day 30: community/resources Warm + professional + organized. Feel cared for before session 1.

Builds client onboarding with welcome, prep, progress check, and community integration.

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Pro tip: Onboarding quality = retention. Week 1 organized + cared for = rarely quit. Week 1 confused = quit in month 2 without telling you why.

Testimonial Request

20/20

<task>Post-program testimonial request</task> <client_context>[describe]</client_context> <format>[written + video]</format> <output> 1. Timing (matters) 2. Warm email thanking first 3. Specific questions drawing quality testimonials 4. Permission + usage language 5. Graceful follow-up if they ghost 6. Incentive or not (mixed research) </output>

Writes testimonial requests with timing, question quality, and usage permissions.

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Pro tip: Most testimonials generic because coaches ask vague questions. "Share your experience?" = "great coach." "What was biggest mental shift?" = gold. Ask like journalist.

Frequently Asked Questions

No, for work requiring presence, attuned listening, relational regulation. Yes, for advice-dispensing pretending to be coaching. Real coaching is co-regulation, witness, challenge — AI can't do at embodied level. But AI will replace low-skill coaches. Bar for human coaches is rising.

Surface level — powerful questions, frameworks, reflection help. But can't hold silence, sense somatic cues, challenge from relational trust. Use as supplement to real coaching (between-session reflection), not replacement.

Yes, with transparency + boundaries. Session prep, content creation, admin = fine. Using DURING session without disclosure = problematic. Using to generate "insights" about client you present as your own = ethically shaky. Use to serve, not fake expertise.

Therapists treat mental health conditions, trauma, under licensed scope. Life coaches focus on goals, decisions, present-to-future with generally healthy clients. Coaches can't diagnose, treat, work with severe issues. Knowing when to refer is core coaching skill.

Warm network — friends of friends, past colleagues, community. Offer discount/pro-bono to 3-5 for case studies + feedback. Pivot based on niche emerging. Cold marketing works eventually; 6-12 months to warm up. Warm network = clients in week 1.

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