Claude: The Thinking Partner for Coaches Who Ask Better Questions
20 Claude prompts for session frameworks, powerful questions, client intake, content marketing, and the business systems that scale a coaching practice.
In short: This page contains 20 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Session & Frameworks
5 promptsGROW Model Session
1/20✨ What it does
Designs GROW-model sessions with questions per phase and anticipated sticking points.
<task>Design GROW session</task> <goal>[client stated]</goal> <current_state>[describe]</current_state> <length>[minutes]</length> <output> Opening questions → Goal phase (3-5 questions) → Reality phase (obstacles) → Options phase (5-7) → Will phase (commitment + action) → closing reflection → 1-2 sticking points. Questions, not advice.
Pro tip: Coaches get paid for questions, not answers. Reframe advice as questions. "Have you considered X?" beats "You should do X." Better: "What options haven't you explored?"
Powerful Questions (20)
2/20✨ What it does
Generates 20 powerful coaching questions across 5 categories with depth ranking.
<task>20 powerful coaching questions for [theme]</task> <client_context>[describe]</client_context> <output> Categories: clarity, assumption-challenging, identity/values, action-forward, somatic. Each: open-ended, curiosity-driven, short. Avoid "why." Ranked by depth.
Pro tip: Great questions feel slightly uncomfortable. "What would you do if you couldn't fail?" easy. "What are you avoiding by staying busy?" real. Stop settling for safe questions.
Values Clarification Exercise
3/20✨ What it does
Builds values exercises with 3-step process, master list, and reflection prompts.
<task>Values exercise</task> <client_context>[describe]</client_context> <output> 3-step process (list, cluster, rank) + 60-80 values master list + walking scripts + 3 reflection prompts after top 5 identified + tie to decisions + handout format + common mistakes (surface values).
Pro tip: Most clients pick "family" and "success" — safe. Push further: what they NOT pick? Why? Values they're avoiding hold the insight. Values not in resistance mean nothing.
Breakthrough Session Protocol
4/20✨ What it does
Designs breakthrough sessions with pattern identification, belief work, and somatic integration.
<task>Design breakthrough session for stuck client</task> <issue>[describe]</issue> <stuck_pattern>[describe]</stuck_pattern> <length>[90-120 min]</length> <output> State-shift opening → pattern-identification exercise → belief excavation → reframe opening possibility → somatic element → between-session commitment → language to avoid.
Pro tip: Breakthroughs happen in silence between talking. Client says something surprising? Don't rush. 10 seconds silence after insight = 10× integration.
Goal Setting Beyond SMART
5/20✨ What it does
Builds goal-setting framework beyond SMART covering values, identity, and abandonment signals.
<task>Goal-setting framework beyond SMART</task> <output> Worksheet including: values alignment, identity shift, meaningful obstacles, false goals (shoulds vs wants), vision statement format, quarterly milestones, weekly check-ins, "don't know what I want" handling, when to abandon goals.
Pro tip: SMART goals fail without identity connection. "I want to run marathon" vs "I am a runner" produce different results. Who client is BECOMING matters more than achieving.
Intake & Assessment
5 promptsIntake Form Designer
6/20✨ What it does
Designs coaching intake forms with logistics, state, goals, and fit-check questions.
<task>Intake form for coaching clients</task> <niche>[describe]</niche> <output> 1. Bio/logistics 2. Current state (life satisfaction by area) 3. Goals + motivations 4. Past coaching/therapy 5. Obstacles + patterns 6. Support systems 7. What NOT working on (boundaries) 8. Red-flag fit questions </output>
Pro tip: Intake forms pre-coach clients. Great questions get them thinking before session 1. Bad forms collect data; great ones begin transformation.
Wheel of Life Custom
7/20✨ What it does
Customizes Wheel of Life for specific niche with honesty pitfalls and revisit cadence.
<task>Customize Wheel of Life for [niche]</task> <output> 8-10 life areas relevant to my focus (customize from traditional) + scoring scale + reflection prompts per area + follow-up questions for areas below 5 + priority-setting after + 3-6 month revisit cadence + honesty pitfalls (rating high to look good).
Pro tip: Self-reports skew optimistic. Ask same question 3 ways across intake. Where stated scores don't match stories = where real work lives.
Discovery Call Script
8/20✨ What it does
Scripts 30-min discovery calls balancing exploration, fit check, and enrollment.
<task>30-min discovery call script</task> <niche>[describe]</niche> <pricing>[describe]</pricing> <output> Opening + context (2 min) → their story + challenge (12 min) → success vision (8 min) → how I work + fit (5 min) → enrollment or graceful decline (3 min). Mix questions + listening. Avoid pitch-heavy.
Pro tip: Discovery calls that close don't feel like sales calls — they feel like first coaching conversation. If you wouldn't enjoy working with this person for 6 months, decline gracefully. Bad-fit clients cost 5× good-fit ones.
Progress Assessment
9/20✨ What it does
Builds progress assessments with quantitative, qualitative, and testimonial-quality questions.
<task>Mid + end-of-program progress assessment</task> <program_length>[months]</program_length> <output> 1. Quantitative measures (start vs now) 2. Qualitative reflections (internal shifts) 3. Unexpected outcomes 4. Goals for next season 5. Testimonial-quality questions 6. Joint review process 7. Handling less-than-hoped progress </output>
Pro tip: Clients are harder on themselves than data justifies. Progress review done well shifts self-perception. Show what they've forgotten they overcame.
Ideal Client Scorecard
10/20✨ What it does
Creates ideal client scorecards with criteria, rubric, and referral language.
<task>Ideal client scorecard</task> <niche>[describe]</niche> <strengths>[describe]</strengths> <output> 8-10 fit criteria (stage, readiness, values, resources, communication) + scoring rubric + must-have vs nice-to-have + disqualifiers + use in intake/discovery + graceful referral language.
Pro tip: Saying no to wrong-fit is highest-leverage skill. Every wrong-fit client blocks a right-fit one. Build scorecard, use ruthlessly, refer gracefully.
Content & Marketing
5 promptsContent Calendar
11/20✨ What it does
Builds 30-day coach content calendars across formats, purposes, and batch production.
<task>30-day coach content calendar</task> <niche>[describe]</niche> <platforms>[LinkedIn + IG + newsletter]</platforms> <output> 15-20 posts across educational, personal, tactical, philosophical. Daily rhythm. Which drives discovery calls vs authority vs community. Evergreen vs timely. Batch strategy.
Pro tip: Coach content driving bookings mixes: credible (educational), human (personal), specific (actionable). Miss any one = forgettable, fake, or fluff.
Coaching Landing Page
12/20✨ What it does
Writes coaching landing pages with transformation headline, experience focus, and alternative paths.
<task>Landing page for coaching offer</task> <offer>[describe]</offer> <target>[describe]</target> <output> Transformation headline → exact problem named → what they'll experience (not features) → who I am + why this work → social proof → what's included → pricing + next step → FAQ with real objections → alternative path if not fit. 800-1,500 words.
Pro tip: Coaching pages fail selling process ("12 sessions bi-weekly"). Succeed selling transformation ("become the person who..."). Sell the after, mention the during.
Client Case Study
13/20✨ What it does
Writes coaching case studies as narrative transformations with transferable lessons.
<task>Write client success story</task> <details>[with permission]</details> <transformation>[before + after]</transformation> <output> 500-word narrative: relatable before-state → turning point + work → specific outcome with numbers → client's voice via quotes → transferable lesson for readers. Focus on transformation.
Pro tip: Case studies win as stories, not testimonials. "Sarah was stuck in X, we worked on Y, now Z" beats "coach changed my life." Show transformation through specifics.
Lead Nurture Sequence
14/20✨ What it does
Writes 5-email coaching nurture sequences with value, approach reveals, and final CTA.
<task>5-email nurture for coaching leads</task> <source>[lead magnet / waitlist / call]</source> <audience>[describe]</audience> <output> Each delivers standalone value + reveals my approach + soft CTA + story or principle. 400-600 words. Discovery call invitation only in email 5.
Pro tip: Nurture only teaching = academic. Only stories = therapy. Mix 60% teaching, 40% personal story. Readers want what you KNOW and WHO you are.
Workshop / Speaking Pitch
15/20✨ What it does
Writes coaching workshop/speaking pitches with topic proposals, takeaways, and logistics.
<task>Pitch workshop to [event / organization]</task> <expertise>[describe]</expertise> <topic_ideas>[list]</topic_ideas> <output> Specific subject → personalized opener → 2-3 workshop topics with titles + 3 audience takeaways each → credentials → logistics → low-commitment next step. Max 200 words.
Pro tip: Workshops selling follow-on coaching focus on ONE transformation, not broad overviews. "How to reclaim 10 hours/week from energy leaks" beats "Time Management." Specificity converts.
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Business & Operations
5 promptsPricing Strategy
16/20✨ What it does
Builds coaching pricing with tiers, psychology, and increase timing.
<task>Coaching pricing strategy</task> <experience>[years]</experience> <income_goal>[amount/year]</income_goal> <offer_types>[1-on-1, group, program, courses]</offer_types> <output> 1. Recommended tiers per offer 2. Value positioning (not hourly thinking) 3. Program vs session pricing 4. Payment plans 5. Pricing psychology 6. When/how to raise </output>
Pro tip: Coaches undercharge pricing like employees, not business owners. Your price should be 2-3× what feels comfortable. If every client says yes easily, too low.
Coaching Agreement
17/20✨ What it does
Drafts coaching agreements with services, boundaries, liability, and lawyer-review flags.
<task>Draft coaching agreement</task> <services>[describe]</services> <price>[describe]</price> <output> 1. Services + boundaries 2. Payment + refund 3. Rescheduling rules 4. Confidentiality 5. Liability (not therapist) 6. Client responsibilities 7. Termination 8. Disputes Clear, protective, readable. Flag lawyer items.
Pro tip: Contracts prevent 90% of coaching disputes. Rescheduling rules, refund policy, liability in writing. Vague agreements become "but I thought..." conversations.
Group Program Design
18/20✨ What it does
Designs group coaching programs with weekly themes, accountability, and drop-out prevention.
<task>Design group coaching program</task> <topic>[transformation]</topic> <duration>[weeks]</duration> <group_size>[describe]</group_size> <output> 1. Week-by-week theme + outcomes 2. Mix (live, async, community) 3. Pre-work per week 4. Accountability structure 5. Pricing + revenue math 6. Intimacy at scale 7. Drop-out prevention 8. Cohort scaling </output>
Pro tip: Groups work with high structure + high connection. Too structured = course; too loose = chaotic. Magic is structured intimacy — clear weekly themes with real community.
Client Onboarding Sequence
19/20✨ What it does
Builds client onboarding with welcome, prep, progress check, and community integration.
<task>Onboarding sequence for new clients</task> <output> Day 0: welcome + expectations + materials Day 2: session 1 prep Day 5: session 1 reminder Day 14: progress check Day 30: community/resources Warm + professional + organized. Feel cared for before session 1.
Pro tip: Onboarding quality = retention. Week 1 organized + cared for = rarely quit. Week 1 confused = quit in month 2 without telling you why.
Testimonial Request
20/20✨ What it does
Writes testimonial requests with timing, question quality, and usage permissions.
<task>Post-program testimonial request</task> <client_context>[describe]</client_context> <format>[written + video]</format> <output> 1. Timing (matters) 2. Warm email thanking first 3. Specific questions drawing quality testimonials 4. Permission + usage language 5. Graceful follow-up if they ghost 6. Incentive or not (mixed research) </output>
Pro tip: Most testimonials generic because coaches ask vague questions. "Share your experience?" = "great coach." "What was biggest mental shift?" = gold. Ask like journalist.
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