Claude: The Thinking Partner for Coaches Who Ask Better Questions
20 Claude prompts for session frameworks, powerful questions, client intake, content marketing, and the business systems that scale a coaching practice.
In short: This page contains 20 copy-paste ready prompts, organized into 4 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Drafted with AI writing assistance and checked against our editorial policy.
Session & Frameworks
5 promptsGROW Model Session
1/20✨ What it does
Claude designs a GROW session from the [client stated] goal, [describe] current state, and [minutes] length, with questions per phase and likely sticking points. Walk the questions in order, then linger where your client actually stalls.
<task>Design GROW session</task> <goal>[client stated]</goal> <current_state>[describe]</current_state> <length>[minutes]</length> <output> Opening questions → Goal phase (3-5 questions) → Reality phase (obstacles) → Options phase (5-7) → Will phase (commitment + action) → closing reflection → 1-2 sticking points. Questions, not advice.
Pro tip: Coaches get paid for questions, not answers. Reframe advice as questions. "Have you considered X?" beats "You should do X." Better: "What options haven't you explored?"
Powerful Questions (20)
2/20✨ What it does
Claude writes 20 coaching questions on [theme] for your [describe] client, across clarity, assumptions, values, action, and body, ranked by depth. Ask the top three first, then skip any why question that puts them on defense.
<task>20 powerful coaching questions for [theme]</task> <client_context>[describe]</client_context> <output> Categories: clarity, assumption-challenging, identity/values, action-forward, somatic. Each: open-ended, curiosity-driven, short. Avoid "why." Ranked by depth.
Pro tip: Great questions feel slightly uncomfortable. "What would you do if you couldn't fail?" easy. "What are you avoiding by staying busy?" real. Stop settling for safe questions.
Values Clarification Exercise
3/20✨ What it does
Claude builds a values exercise for your [describe] client with a 60-80 item list, a list-cluster-rank process, walking scripts, and reflection prompts. Print the handout, then stop them when they pick a surface value to look good.
<task>Values exercise</task> <client_context>[describe]</client_context> <output> 3-step process (list, cluster, rank) + 60-80 values master list + walking scripts + 3 reflection prompts after top 5 identified + tie to decisions + handout format + common mistakes (surface values).
Pro tip: Most clients pick "family" and "success" — safe. Push further: what they NOT pick? Why? Values they're avoiding hold the insight. Values not in resistance mean nothing.
Breakthrough Session Protocol
4/20✨ What it does
Claude designs a [90-120 min] breakthrough session for the [describe] issue and [describe] stuck pattern, with pattern work, belief excavation, a somatic beat, and a between-session commitment. Time the opening state-shift, then hold the commitment your client names out loud.
<task>Design breakthrough session for stuck client</task> <issue>[describe]</issue> <stuck_pattern>[describe]</stuck_pattern> <length>[90-120 min]</length> <output> State-shift opening → pattern-identification exercise → belief excavation → reframe opening possibility → somatic element → between-session commitment → language to avoid.
Pro tip: Breakthroughs happen in silence between talking. Client says something surprising? Don't rush. 10 seconds silence after insight = 10× integration.
Goal Setting Beyond SMART
5/20✨ What it does
Claude builds a goal-setting worksheet beyond SMART, covering values, identity, false should goals, quarterly milestones, and when to abandon a goal. Fill it with a real goal of your own, then drop any line that is only a should.
<task>Goal-setting framework beyond SMART</task> <output> Worksheet including: values alignment, identity shift, meaningful obstacles, false goals (shoulds vs wants), vision statement format, quarterly milestones, weekly check-ins, "don't know what I want" handling, when to abandon goals.
Pro tip: SMART goals fail without identity connection. "I want to run marathon" vs "I am a runner" produce different results. Who client is BECOMING matters more than achieving.
Intake & Assessment
5 promptsIntake Form Designer
6/20✨ What it does
Claude designs a coaching intake form for your [describe] niche covering logistics, life areas, goals, past work, obstacles, and fit-check red flags. Drop it in your scheduler, then read the red-flag answers before you book.
<task>Intake form for coaching clients</task> <niche>[describe]</niche> <output> 1. Bio/logistics 2. Current state (life satisfaction by area) 3. Goals + motivations 4. Past coaching/therapy 5. Obstacles + patterns 6. Support systems 7. What NOT working on (boundaries) 8. Red-flag fit questions </output>
Pro tip: Intake forms pre-coach clients. Great questions get them thinking before session 1. Bad forms collect data; great ones begin transformation.
Wheel of Life Custom
7/20✨ What it does
Claude customizes a Wheel of Life for your [niche] with 8-10 areas, scoring, follow-ups below 5, and a 3-6 month revisit. Score it together, then revisit the low slices instead of the ones they rated high to look good.
<task>Customize Wheel of Life for [niche]</task> <output> 8-10 life areas relevant to my focus (customize from traditional) + scoring scale + reflection prompts per area + follow-up questions for areas below 5 + priority-setting after + 3-6 month revisit cadence + honesty pitfalls (rating high to look good).
Pro tip: Self-reports skew optimistic. Ask same question 3 ways across intake. Where stated scores don't match stories = where real work lives.
Discovery Call Script
8/20✨ What it does
Claude scripts a 30-minute discovery call for your [describe] niche and [describe] pricing, timed from story to vision to fit to enroll or decline. Time each block, then stop talking when it is their turn to tell the story.
<task>30-min discovery call script</task> <niche>[describe]</niche> <pricing>[describe]</pricing> <output> Opening + context (2 min) → their story + challenge (12 min) → success vision (8 min) → how I work + fit (5 min) → enrollment or graceful decline (3 min). Mix questions + listening. Avoid pitch-heavy.
Pro tip: Discovery calls that close don't feel like sales calls — they feel like first coaching conversation. If you wouldn't enjoy working with this person for 6 months, decline gracefully. Bad-fit clients cost 5× good-fit ones.
Progress Assessment
9/20✨ What it does
Claude builds mid and end-of-program assessments for a [months] program, with start-versus-now numbers, internal shifts, testimonial-quality questions, and a joint review. Send it before the last session, then review the soft answers with your client, not by email.
<task>Mid + end-of-program progress assessment</task> <program_length>[months]</program_length> <output> 1. Quantitative measures (start vs now) 2. Qualitative reflections (internal shifts) 3. Unexpected outcomes 4. Goals for next season 5. Testimonial-quality questions 6. Joint review process 7. Handling less-than-hoped progress </output>
Pro tip: Clients are harder on themselves than data justifies. Progress review done well shifts self-perception. Show what they've forgotten they overcame.
Ideal Client Scorecard
10/20✨ What it does
Claude builds an ideal-client scorecard for your [describe] niche and [describe] strengths, with 8-10 criteria, a rubric, disqualifiers, and referral language. Score the next inquiry, then use the referral line when they miss a must-have.
<task>Ideal client scorecard</task> <niche>[describe]</niche> <strengths>[describe]</strengths> <output> 8-10 fit criteria (stage, readiness, values, resources, communication) + scoring rubric + must-have vs nice-to-have + disqualifiers + use in intake/discovery + graceful referral language.
Pro tip: Saying no to wrong-fit is highest-leverage skill. Every wrong-fit client blocks a right-fit one. Build scorecard, use ruthlessly, refer gracefully.
Content & Marketing
5 promptsContent Calendar
11/20✨ What it does
Claude builds a 30-day coach calendar for your [describe] niche on [LinkedIn + IG + newsletter], with 15-20 posts and which ones drive calls versus community. Batch a week of posts, then schedule the ones you can actually film.
<task>30-day coach content calendar</task> <niche>[describe]</niche> <platforms>[LinkedIn + IG + newsletter]</platforms> <output> 15-20 posts across educational, personal, tactical, philosophical. Daily rhythm. Which drives discovery calls vs authority vs community. Evergreen vs timely. Batch strategy.
Pro tip: Coach content driving bookings mixes: credible (educational), human (personal), specific (actionable). Miss any one = forgettable, fake, or fluff.
Coaching Landing Page
12/20✨ What it does
Claude writes a landing page for your [describe] offer and [describe] target: transformation headline, lived experience, proof, pricing, FAQ, and an alternative path. Paste it on your site, then answer the FAQ with objections you have actually heard.
<task>Landing page for coaching offer</task> <offer>[describe]</offer> <target>[describe]</target> <output> Transformation headline → exact problem named → what they'll experience (not features) → who I am + why this work → social proof → what's included → pricing + next step → FAQ with real objections → alternative path if not fit. 800-1,500 words.
Pro tip: Coaching pages fail selling process ("12 sessions bi-weekly"). Succeed selling transformation ("become the person who..."). Sell the after, mention the during.
Client Case Study
13/20✨ What it does
Claude writes a 500-word client story from [with permission] details and the [before + after] transformation, with quotes and a lesson readers can use. Get their sign-off on every quote, then publish only the version your client approved.
<task>Write client success story</task> <details>[with permission]</details> <transformation>[before + after]</transformation> <output> 500-word narrative: relatable before-state → turning point + work → specific outcome with numbers → client's voice via quotes → transferable lesson for readers. Focus on transformation.
Pro tip: Case studies win as stories, not testimonials. "Sarah was stuck in X, we worked on Y, now Z" beats "coach changed my life." Show transformation through specifics.
Lead Nurture Sequence
14/20✨ What it does
Claude writes a 5-email nurture for leads from [lead magnet / waitlist / call] and your [describe] audience, each with standalone value and a discovery invite only in email 5. Load the sequence, then send email 1 to yourself before anyone else.
<task>5-email nurture for coaching leads</task> <source>[lead magnet / waitlist / call]</source> <audience>[describe]</audience> <output> Each delivers standalone value + reveals my approach + soft CTA + story or principle. 400-600 words. Discovery call invitation only in email 5.
Pro tip: Nurture only teaching = academic. Only stories = therapy. Mix 60% teaching, 40% personal story. Readers want what you KNOW and WHO you are.
Workshop / Speaking Pitch
15/20✨ What it does
Claude writes an under-200-word workshop pitch to [event / organization] from your [describe] expertise and [list] topic ideas, with titles, takeaways, and a low-commitment next step. Send the shortest version, then offer the one topic they can actually host.
<task>Pitch workshop to [event / organization]</task> <expertise>[describe]</expertise> <topic_ideas>[list]</topic_ideas> <output> Specific subject → personalized opener → 2-3 workshop topics with titles + 3 audience takeaways each → credentials → logistics → low-commitment next step. Max 200 words.
Pro tip: Workshops selling follow-on coaching focus on ONE transformation, not broad overviews. "How to reclaim 10 hours/week from energy leaks" beats "Time Management." Specificity converts.
These prompts give you the what. Tutorials give you the why.
Learn when to use extended thinking, how to build Claude Projects, and workflows that compound. The library keeps growing.
Business & Operations
5 promptsPricing Strategy
16/20✨ What it does
Claude builds a coaching pricing plan from [years] of experience, an [amount/year] income goal, and your [1-on-1, group, program, courses] mix, with tiers, payment plans, and when to raise. Set the tier you can defend, then quote that number on the next call.
<task>Coaching pricing strategy</task> <experience>[years]</experience> <income_goal>[amount/year]</income_goal> <offer_types>[1-on-1, group, program, courses]</offer_types> <output> 1. Recommended tiers per offer 2. Value positioning (not hourly thinking) 3. Program vs session pricing 4. Payment plans 5. Pricing psychology 6. When/how to raise </output>
Pro tip: Coaches undercharge pricing like employees, not business owners. Your price should be 2-3× what feels comfortable. If every client says yes easily, too low.
Coaching Agreement
17/20✨ What it does
Claude drafts a coaching agreement for your [describe] services and [describe] price, covering payment, rescheduling, confidentiality, liability, and termination, and flags lawyer items. Flag those lawyer items for counsel, then send the readable version to new clients.
<task>Draft coaching agreement</task> <services>[describe]</services> <price>[describe]</price> <output> 1. Services + boundaries 2. Payment + refund 3. Rescheduling rules 4. Confidentiality 5. Liability (not therapist) 6. Client responsibilities 7. Termination 8. Disputes Clear, protective, readable. Flag lawyer items.
Pro tip: Contracts prevent 90% of coaching disputes. Rescheduling rules, refund policy, liability in writing. Vague agreements become "but I thought..." conversations.
Group Program Design
18/20✨ What it does
Claude designs a group program around the [transformation] topic for [weeks] and your [describe] group size, with weekly themes, accountability, pricing math, and drop-out prevention. Price the seats from that math, then add the check-in that keeps people in.
<task>Design group coaching program</task> <topic>[transformation]</topic> <duration>[weeks]</duration> <group_size>[describe]</group_size> <output> 1. Week-by-week theme + outcomes 2. Mix (live, async, community) 3. Pre-work per week 4. Accountability structure 5. Pricing + revenue math 6. Intimacy at scale 7. Drop-out prevention 8. Cohort scaling </output>
Pro tip: Groups work with high structure + high connection. Too structured = course; too loose = chaotic. Magic is structured intimacy — clear weekly themes with real community.
Client Onboarding Sequence
19/20✨ What it does
Claude builds a client onboarding sequence from Day 0 welcome through Day 30 community, with session-1 prep and a progress check. Send the Day 0 note as soon as they pay, then confirm your client has materials before session 1.
<task>Onboarding sequence for new clients</task> <output> Day 0: welcome + expectations + materials Day 2: session 1 prep Day 5: session 1 reminder Day 14: progress check Day 30: community/resources Warm + professional + organized. Feel cared for before session 1.
Pro tip: Onboarding quality = retention. Week 1 organized + cared for = rarely quit. Week 1 confused = quit in month 2 without telling you why.
Testimonial Request
20/20✨ What it does
Claude writes a post-program testimonial request for your [describe] client in [written + video] form, with timing, quality questions, usage permission, and a ghost follow-up. Thank them first, then send the questions only after that warmth lands.
<task>Post-program testimonial request</task> <client_context>[describe]</client_context> <format>[written + video]</format> <output> 1. Timing (matters) 2. Warm email thanking first 3. Specific questions drawing quality testimonials 4. Permission + usage language 5. Graceful follow-up if they ghost 6. Incentive or not (mixed research) </output>
Pro tip: Most testimonials generic because coaches ask vague questions. "Share your experience?" = "great coach." "What was biggest mental shift?" = gold. Ask like journalist.
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