30 Claude Prompts That Write Instagram Reels
First-second hooks, 15 to 30 second scripts, captions, overlays, series, offer Reels, and batch days. Claude writes the words. You film, set the cover, and post. Not feed captions or Stories.
In short: This page contains 30 copy-paste ready prompts, organized into 6 categories with a description and pro tip for each. The first 5 prompts are free instantly, no signup needed. Hand-curated and tested by the AI Academy team.
Reel Hooks
5 promptsTwelve First-Second Hook Bank
1/30✨ What it does
Claude writes 12 first-second Reel hooks for [TOPIC] with a spoken line, overlay, and cover frame, ranked by scroll-stop power. Film the top two, then set the cover and post.
You are an Instagram Reels writer who engineers the first second and the cover frame, not a feed caption. <context> I need a hook bank as a self-contained artifact: twelve distinct one-second openings for the same Reel, each with a spoken line, on-screen text, a first-frame visual, and a cover crop that still works on the grid. This is not a 60 second Reel and not a carousel. </context> <inputs> - Topic and payoff: [TOPIC] - Viewer: [AUDIENCE] - Niche: [NICHE] - Tone: [BOLD / CALM / FUNNY / CONTRARIAN] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write 12 hooks across different angles: pattern interrupt, identity call-out, result first, mistake reveal, contrarian claim, curiosity gap, question, save tease, before/after tease, confession, time-bound claim, and weird specific. For each, give the exact spoken line (under 8 words), overlay (under 6 words), first-frame visual, cover text (2 to 4 words), and a one-word angle label. Rank by likely scroll-stop on the Reels tab. Name the top 3 to film. </task> <constraints> - Every hook must land in one second at a natural speaking pace. - No "hey guys" or brand intros. Value or tension starts on word one. - Honest: do not write a hook the Reel cannot pay off in 15 to 30 seconds. - Cover text must stay clear of Instagram's right-side buttons. - Respect [RESTRICTIONS]. </constraints> <format> Return a ranked table (rank, spoken, overlay, visual, cover, angle), then explain why number one beats the rest and which two to film first. </format>
Pro tip: Say each hook out loud with a timer. If it spills past one second, cut words, do not talk faster.
Pattern Interrupt Hook
2/30✨ What it does
Claude writes 8 pattern-interrupt Reel hooks for [INTERRUPT] that break the scroll in one second with a visual and overlay. Film the sharpest interrupt, then trim it to one second and post.
You are an Instagram Reels writer who stops a thumb with a visual interrupt in the first second. <context> I need pattern-interrupt hooks that break the Reels scroll with something the viewer does not expect on frame one. Overlay must work muted. Not a talking-head intro and not a TikTok stitch setup. </context> <inputs> - The interrupt I can film: [INTERRUPT] - Topic: [TOPIC] - Viewer: [AUDIENCE] - What I wear or hold: [PROP OR SET] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write 8 pattern-interrupt hooks. Each: one-second spoken line, overlay, the exact first-frame action using [INTERRUPT] and [PROP OR SET], and why it breaks a typical Reels grid. Rank by scroll-stop vs honesty. Reject any interrupt I cannot actually film. Give a one-line turn into [TOPIC] so the Reel does not stay a stunt. </task> <constraints> - The interrupt must be filmable in one take with what I have. - Spoken line under 8 words. Overlay under 6 words. - Do not invent a jump scare or a fake accident. - Respect [RESTRICTIONS]. </constraints> <format> Return a ranked table of spoken, overlay, first-frame action, and the turn line, then pick the one I should film first. </format>
Pro tip: The interrupt is the first frame, not second 4. If the weird thing happens after you start talking, it is too late.
Identity Call-Out Hook
3/30✨ What it does
Claude writes 10 identity hooks that name [AUDIENCE] on frame one, with muted-safe overlays and cover text for the grid. Film the sharpest call-out, then set that frame as the cover and post.
You are an Instagram Reels writer who stops a thumb by naming the viewer on frame one. <context> I need identity hooks that make [AUDIENCE] feel named on the cover and in the first second, with overlays that work muted. Not a feed caption and not a "if you are new here" intro. </context> <inputs> - Who I am talking to: [AUDIENCE] - The one pain or desire: [PAIN OR DESIRE] - Niche: [NICHE] - What the Reel proves: [PAYOFF] - Words that sound cringe in my niche: [AVOID] </inputs> <task> Write 10 identity hooks in the form "If you are [AUDIENCE]..." or a tighter cousin. Each must name the person and the pain in one second, include overlay text that works with sound off, include 2 to 4 word cover text for the grid, and set up [PAYOFF] without giving the whole answer. Rank them. Flag any that feel like ads. </task> <constraints> - Under 8 spoken words. Overlay under 6 words. Cover under 4 words. - Skip generic "if you are a content creator" unless [AUDIENCE] is that specific. - Do not use words in [AVOID]. - The hook must still make sense if the viewer is muted. </constraints> <format> Return a ranked table of spoken line, overlay, cover, and why it names the viewer, then pick the one I should film first. </format>
Pro tip: Name a job, tool, or moment ("if you edit Reels at 11pm"), not a demographic label.
Result-First Cover Open
4/30✨ What it does
Claude scripts a result-first Reel open for [PAYOFF] that shows the end on the cover and in the first second. Film the payoff first, then trim the how and post.
You are an Instagram Reels writer who opens on the finished result, then rewinds. <context> I need a one-second result-first open for a 15 to 30 second Reel. The cover and first frame show the end. Then I earn the how. Not a 60 second transformation vlog. </context> <inputs> - The result the viewer wants to see: [PAYOFF] - What it looked like before: [BEFORE STATE] - Viewer: [AUDIENCE] - How I can show the result on camera: [HOW I FILM IT] - Target Reel length after the open: [15S / 20S / 30S] </inputs> <task> Write 6 result-first opens. Each: one-second spoken line, overlay, cover text, and the exact first frame that shows [PAYOFF]. Then write the rewind line that starts the how ("here is the 20-second version"). Give two backup opens if the result is hard to show. Keep the rest of the Reel inside [15S / 20S / 30S]. </task> <constraints> - The first frame and cover must show a real result I can film with [HOW I FILM IT]. - No fake after shots. If I cannot show it, write a proof I can show. - Spoken open under 8 words. </constraints> <format> Return 6 opens as a table, then the rewind line and a word budget for the how section. </format>
Pro tip: Shoot the finished result before you write the how. If you cannot show it, the hook is a lie.
Save-This Hook
5/30✨ What it does
Claude writes 8 save-first Reel hooks for [TOPIC] that give a reason to tap save before the tip starts. Film the save line on screen, then post and watch saves in the first hour.
You are an Instagram Reels writer who writes hooks that earn a save in the first second. <context> Saves and shares move Reels more than likes. I need save-first hooks that give a reason to tap save before the tip starts. Not a feed carousel save caption. </context> <inputs> - The saveable thing: [TOPIC] - When they will need it: [WHEN THEY SAVE] - Viewer: [AUDIENCE] - What the Reel actually teaches: [PAYOFF] - Tone: [DIRECT / WARM / SHARP] </inputs> <task> Write 8 save-first hooks. Each: one-second spoken line, overlay that names the save ("save this for [WHEN THEY SAVE]"), cover text, and a one-line promise of [PAYOFF]. Rank by honesty. Reject any hook that begs for a save with no artifact worth keeping. Keep the rest of the Reel inside 15 to 30 seconds. </task> <constraints> - The Reel must deliver something they can use later, not a vibe. - Overlay under 6 words. Spoken under 8 words. - Do not say "smash save" or "double tap." </constraints> <format> Return a ranked table of spoken, overlay, cover, and save reason, then the one hook to film first. </format>
Pro tip: "Save this for Sunday batch day" beats "save this." Name the moment they will reopen it.
Reel Scripts
5 promptsFifteen-Second One-Idea Script
6/30✨ What it does
Claude writes a 15-second one-idea Reel script on [ONE IDEA] with a word budget, overlays, and a single CTA. Film a take at that word count, then trim pauses and post.
You are an Instagram Reels writer who fits one idea into 15 seconds. <context> I need a 15-second Reel script as a second-by-second table (timecode, spoken, overlay, visual, cover). One idea only. Not a 60 second explainer and not a feed caption read on camera. </context> <inputs> - The single idea: [ONE IDEA] - Viewer: [AUDIENCE] - Hook angle: [RESULT / MISTAKE / QUESTION / SAVE] - CTA: [FOLLOW / COMMENT / SAVE / SHARE TO STORY] - Voice: [HOW I TALK] </inputs> <task> Write a 15-second script: 0:00-0:01 hook, 0:01-0:12 the idea in 2 beats, 0:12-0:15 CTA. Count spoken words (about 35 to 40). Specify overlay and visual per beat. Give cover text (2 to 4 words). Give one alternate hook line. </task> <constraints> - One idea. Cut any second point. - Spoken lines sound like [HOW I TALK], not an essay. - Works muted via overlays. Keep right-edge clear of Instagram buttons. - No "in this Reel." </constraints> <format> Return the timecode table, word count, cover text, alternate hook, and the one beat to cut first if I run long. </format>
Pro tip: Read it on a timer. If you finish after 15 seconds, cut a sentence, do not speed-talk.
Twenty-Second Talking-Head Script
7/30✨ What it does
Claude maps a 20-second talking-head Reel on [ANGLE] into spoken beats, cut marks, and Reels-safe overlays. Film in one take if you can, then trim to the cut marks and post.
You are an Instagram Reels writer who maps a talking-head Reel into filmable beats. <context> I need a talking-head beat map for a 20-second Reel: spoken lines, cut marks, overlay, cover, and when to change the frame. Not a teleprompter essay and not a 90 second rant. </context> <inputs> - My take: [ANGLE] - Topic: [TOPIC] - How I film: [ONE TAKE / JUMP CUTS / TWO ANGLES] - Words I never say: [AVOID] - CTA: [FOLLOW / SAVE / COMMENT] </inputs> <task> Map the Reel into beats that fit 20 seconds. For each beat: spoken line, cut mark, overlay, and whether I stay on the same angle or change. Write it so I can film [ONE TAKE / JUMP CUTS / TWO ANGLES]. Give a word budget (about 50 to 55). Mark one pattern interrupt (lean in, hold up a prop, or cut to an insert I can shoot). Give 2 to 4 word cover text. </task> <constraints> - Conversational. Contractions. No sentences I would not say out loud. - Do not use words in [AVOID]. - Cut marks every 3 to 5 seconds even on a one-take, so I can trim. - Overlays stay clear of the right rail. </constraints> <format> Return a beat table (time, spoken, cut, overlay, camera), word count, cover text, and the interrupt to film. </format>
Pro tip: Even a one-take Reel needs cut marks. You will trim breaths. Write them in before you hit record.
Thirty-Second Story Reel
8/30✨ What it does
Claude scripts a 30-second story Reel from [WHAT HAPPENED] that opens on the twist, not the setup. Film the twist first, then trim the setup until the Reel stays under 30 seconds.
You are an Instagram Reels writer who tells a story in 30 seconds, climax first. <context> I need a 30-second story Reel: hook on the most interesting moment, fast setup, payoff, punchy close. Not a vlog recap and not a 90-second TikTok storytime. </context> <inputs> - What happened: [WHAT HAPPENED] - The twist or lesson: [TWIST] - Viewer: [AUDIENCE] - What I can show on camera: [SHOTS I HAVE] - CTA: [FOLLOW / PART 2 / COMMENT / SHARE TO STORY] </inputs> <task> Write a 30-second script (about 75 to 85 spoken words): 0:00-0:02 hook on the twist, 0:02-0:07 setup, 0:07-0:24 unfolding with one mini-hook, 0:24-0:30 payoff and CTA. Mark overlays and [SHOTS I HAVE] per beat. Give cover text that teases [TWIST] without spoiling it. Do not start at the chronological beginning. </task> <constraints> - Open on the most interesting second, not "so last Tuesday." - Only shots I listed. Do not invent B-roll I cannot film. - Keep it under 30 seconds at a normal pace. </constraints> <format> Return the timecode table, word count, cover text, and the first frame I should film. </format>
Pro tip: If the setup needs more than 5 seconds, the story is a longer video. Cut characters, not the twist.
Silent-First Overlay Script
9/30✨ What it does
Claude writes a sound-off Reel on [TOPIC] where overlays carry the story and speech is optional. Film the overlays as the master, then trim to those frames and post.
You are an Instagram Reels writer who writes for muted viewers first. <context> I need a 15 to 30 second Reel that still makes sense with the sound off. Overlays carry the story. Speech is optional support. Not a voiceover essay with tiny captions and not a feed carousel. </context> <inputs> - Topic: [TOPIC] - The one idea: [ONE IDEA] - Target length: [15S / 20S / 30S] - Overlay style: [BIG SINGLE WORD / FULL SENTENCE / NUMBERED] - CTA: [FOLLOW / COMMENT / SAVE] </inputs> <task> Write the Reel as overlay-first frames. For each second-range: on-screen text (the master), optional spoken line, and visual. A muted viewer must get [ONE IDEA] from text alone. Keep text large enough for a phone and clear of Instagram's right-side buttons and the caption bar. End on a CTA frame. Give cover text. Give a spoken version I can add after the silent cut works. </task> <constraints> - Overlay is the script. Spoken line cannot carry a point the text skips. - One idea. No paragraph-on-screen. - Safe from Reels UI (keep right edge and lower third clear). </constraints> <format> Return a frame table (time, overlay, spoken optional, visual), cover text, then a mute-test checklist. </format>
Pro tip: Watch the cut on your phone with silent mode on. If you get lost, the overlay failed, not the voice.
Re-Hook Mid Reel
10/30✨ What it does
Claude writes a 30-second Reel on [TOPIC] with a re-hook at 12 seconds so watch time holds past the dip. Film the re-hook on camera, then trim any beat that runs long and post.
You are an Instagram Reels writer who holds a 30-second Reel with a mid re-hook, not a lecture. <context> I need a 30-second value Reel with a re-hook around 12 seconds, because that is where Reels watch time often dips. This is still a short Reel, not a 60 or 90 second hook-cycle script. </context> <inputs> - Topic: [TOPIC] - The one takeaway: [TAKEAWAY] - Viewer: [AUDIENCE] - Proof or example I can show: [EXAMPLE] - CTA: [FOLLOW / SAVE / SHARE TO STORY] </inputs> <task> Write a 30-second script (about 75 to 85 spoken words): 0:00-0:02 hook, 0:02-0:12 first value beat, 0:12 re-hook, 0:12-0:24 second beat with [EXAMPLE], 0:24-0:30 takeaway and CTA. Overlay and visual per beat. Name the re-hook line exactly. Give cover text that matches the first hook, not the re-hook. </task> <constraints> - The re-hook teases real upcoming value, not "wait for it." - One takeaway. Do not add a second lesson at 0:26. - Muted-safe overlays on every beat. Right rail stays clear. </constraints> <format> Return the timecode table, the re-hook line, word count, cover text, and the beat most likely to drop viewers. </format>
Pro tip: A re-hook is a new reason to stay ("the third step is the one I skipped"), not a louder voice.
Captions and Text Overlays
5 promptsCaption That Does Not Recap
11/30✨ What it does
Claude writes 5 Reel captions for [VIDEO] that ask for a comment or save without repeating the spoken lines. Pick one caption, then post and reply in the first hour.
You are an Instagram Reels writer who writes captions that ask for a comment or save without repeating the video. <context> I need 5 Reel captions for one clip. They complement the spoken lines. They do not recap the Reel. Not a feed narrative caption and not a carousel swipe CTA. </context> <inputs> - What is on screen: [VIDEO] - Spoken hook: [HOOK LINE] - Goal: [COMMENTS / SAVES / SHARES / FOLLOWS] - Voice: [HOW I TALK] - Words I will not use: [AVOID] </inputs> <task> Write 5 captions. Each: a first line that earns the tap on more (under 125 characters, the only line people see), then 2 to 4 short lines after the fold, then one question or save invite. None may repeat [HOOK LINE]. Rank by likely [COMMENTS / SAVES / SHARES / FOLLOWS]. Match [HOW I TALK]. </task> <constraints> - First line does the work. Do not bury the point after more. - Do not use [AVOID]. - No "link in bio" unless the goal needs it. - Short lines. White space. Not a paragraph blob. </constraints> <format> Return 5 captions with a rank and a one-line why, then the one I should paste. </format>
Pro tip: Ask a question the Reel did not answer. "Which step do you skip?" gets replies. "Hope this helps" does not.
First Line Above More
12/30✨ What it does
Claude writes first lines for [REEL TOPIC] that earn the tap on more, then the rest of a Reel caption under Instagram's fold. Paste the first line as written, then post and check it on a phone.
You are an Instagram Reels packager who writes the one line people see before they tap more. <context> Instagram cuts the caption. I need first lines that earn the tap, then a short rest of caption. This is a Reel caption, not a feed essay and not a Story sticker. </context> <inputs> - Reel topic: [REEL TOPIC] - Spoken hook: [HOOK LINE] - Goal: [COMMENTS / SAVES / FOLLOWS] - Voice: [HOW I TALK] - Words I will not use: [AVOID] </inputs> <task> Write 10 first lines under 125 characters. None may copy [HOOK LINE] word for word. Then pick the top 3 and write the rest of each caption (2 to 4 short lines plus a question). Rank by likely tap on more and by likely [COMMENTS / SAVES / FOLLOWS]. Match [HOW I TALK]. </task> <constraints> - First line must make sense alone on the Reels player. - Do not use [AVOID]. - No hashtag dump in the first line. </constraints> <format> Return 10 first lines ranked, then the 3 full captions, then the one to paste today. </format>
Pro tip: Open the posted Reel on your phone. If the first line wraps into a second line of junk, cut it until one line holds.
On-Screen Overlay Pack
13/30✨ What it does
Claude writes overlay text for [REEL TOPIC] that stays clear of Instagram's right-side buttons and still works muted. Add the overlays in your editor, then film or drop them on and post.
You are an Instagram Reels editor who writes on-screen text that survives the right rail. <context> I need overlay copy for a 15 to 30 second Reel. Text must stay readable on a phone, clear of like/comment/remix buttons, and strong enough that a muted viewer still gets the point. Not burned-in YouTube captions and not a carousel slide. </context> <inputs> - Reel topic: [REEL TOPIC] - Spoken beats if I have them: [SPOKEN BEATS] - Overlay style: [BIG SINGLE WORD / SHORT LINE / NUMBERED] - Target length: [15S / 20S / 30S] - Words I will not put on screen: [AVOID ON SCREEN] </inputs> <task> Write overlays for every beat that fits [15S / 20S / 30S]. For each: time range, on-screen text (max 6 words), placement note (center-left, never right), and whether it is a hook, point, or CTA. Give a 2 to 4 word cover line that is not a copy of the first overlay. Flag any line that will collide with Instagram UI. </task> <constraints> - Do not use [AVOID ON SCREEN]. - No paragraph-on-screen. One idea per overlay. - Cover and first overlay must tell different parts of the same promise. </constraints> <format> Return a beat table (time, overlay, placement), the cover line, and a mute-test note. </format>
Pro tip: Keep a finger-width of empty space on the right. If text sits under the like button, the overlay is wasted.
Cover Text and Caption Pair
14/30✨ What it does
Claude writes a cover line and a matching caption for [REEL TOPIC] that do different jobs on the grid and in the player. Set the cover text first, then paste the caption and post.
You are an Instagram Reels packager who writes cover text and caption as one unit. <context> The cover sells the grid and the Reels shelf. The caption sells the comment. They must not say the same thing. I need pairs for one Reel, not a feed photo cover. </context> <inputs> - Reel topic: [REEL TOPIC] - Spoken hook I will say: [HOOK LINE] - Grid vibe: [BOLD / CLEAN / CURIOUS] - Goal: [SAVES / COMMENTS / FOLLOWS] - Words I will not put on the cover: [AVOID ON SCREEN] </inputs> <task> Write 6 packages. Each: cover text (2 to 4 words), cover visual note, first caption line (under 125 characters), rest of caption (2 to 4 short lines), and why cover and caption do different jobs. Cover must not copy [HOOK LINE] or the first caption line. Rank by likely stop on the grid plus [SAVES / COMMENTS / FOLLOWS] in the player. </task> <constraints> - Cover text stays large and left-safe. - Do not use [AVOID ON SCREEN] on the cover. - No essay caption. First line does the work. </constraints> <format> Return a ranked table of 6 packages, then the one to set in Instagram today. </format>
Pro tip: Read the cover next to the first caption line at phone size. If they say the same thing, you wasted the cover.
Hashtag and Pin Comment Pack
15/30✨ What it does
Claude builds a short hashtag line and a first comment for [NICHE] that name the Reel without stuffing. Paste them as you post, then pin the comment in the first minute.
You are an Instagram Reels editor who writes a light hashtag line and a first comment worth pinning. <context> I need hashtags and a first comment for a Reel in [NICHE]. Reels discovery is mostly the player and shares, not tags. This pack should help placement and comments, not look stuffed. Not a 30-tag feed dump. </context> <inputs> - Niche: [NICHE] - What the Reel is about: [REEL TOPIC] - Goal of the comment: [SAVE / FOLLOW / REPLY / LINK IN BIO] - Branded tag if I have one: [BRAND TAG] - Tags I refuse to use: [AVOID] </inputs> <task> Write 3 hashtag lines of 3 to 8 tags each, mixed (one broad Reels tag, one niche, one specific). Write 5 first-comment options aimed at [SAVE / FOLLOW / REPLY / LINK IN BIO], each under 150 characters, that add a detail not in the spoken script. Include [BRAND TAG] only if it is real. Skip anything in [AVOID]. </task> <constraints> - No 30-tag dumps. Tags live after the caption, not in the first line. - First comment is a conversation start, not "comment SAVE." - Tags must match the clip. </constraints> <format> Return 3 tag lines, 5 comments ranked, and the one comment to pin. </format>
Pro tip: Three to eight honest tags beat a novel. The pinned comment is the real extra click, not tag 20.
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Series and Recurring Formats
5 promptsFive-Part Reel Series
16/30✨ What it does
Claude plans a five-Reel series on [SERIES THEME] with titles, hooks, covers, and a tease into the next part. Film part one this week, then trim and post the rest on the release days.
You are an Instagram Reels writer who plans a bingeable five-part series, not a 30-day content calendar. <context> I need a five-Reel series bible: each episode 15 to 30 seconds, a shared open, a shared cover system, and a reason to watch the next. Part five can loop back to part one. </context> <inputs> - Series theme: [SERIES THEME] - Viewer: [AUDIENCE] - Niche: [NICHE] - What each part must teach or show: [ARC] - Release: [DAILY / EVERY OTHER DAY] </inputs> <task> Plan 5 Reels. For each: title, one-second hook, 15 to 30 second beat list, overlay motif, cover text with part number ("2/5"), and the last-line tease into the next part. Write a 3-word series label for on-screen. Show how part 5 points back to part 1. Give a batch-film order (not the release order) if that saves setups. </task> <constraints> - Each Reel stands alone if someone lands on part 3. - No episode longer than 30 seconds on the page. - Teases must name a real next beat, not "part 2 is crazy." </constraints> <format> Return a series table plus the batch-film order, the recurring open line, and the cover system. </format>
Pro tip: Put the part number in the first overlay and on the cover ("2/5"). Lost viewers skip. Numbered viewers binge.
Part One and Part Two Pair
17/30✨ What it does
Claude scripts a part-one and part-two Reel pair on [STORY] with a cliffhanger that only part two pays off. Film part one today, then trim the cliffhanger and post part two the next day.
You are an Instagram Reels writer who splits one story across two Reels without cheating the viewer. <context> I need a part-1 / part-2 pair. Part 1 is a complete 15 to 30 second Reel with a real cliffhanger. Part 2 pays it off. Not a carousel and not a 10-minute video chopped in half. </context> <inputs> - The story or method: [STORY] - The beat only part 2 should hold: [PAYOFF BEAT] - Viewer: [AUDIENCE] - Hours between posts: [POST GAP] - CTA on part 1: [FOLLOW FOR PART 2 / COMMENT / SHARE TO STORY] </inputs> <task> Script both Reels. Part 1: hook, value they can use even if they never see part 2, then a cliffhanger that only [PAYOFF BEAT] resolves. Part 2: one-second recap, payoff, close. Give overlay pair ("1/2", "2/2") and matching covers. Write the part-1 last line and the part-2 first line so they connect. Warn me if [STORY] is too thin to split. </task> <constraints> - Part 1 must not be worthless without part 2. - Do not invent a fake cliffhanger. The held beat must be real. - Each Reel 15 to 30 seconds. </constraints> <format> Return two timecode tables, the connecting lines, covers, and a yes/no on whether the split is earned. </format>
Pro tip: Post part 2 inside 24 hours. A cliffhanger that lands next week is a different Reel, not a pair.
Recurring Weekly Format
18/30✨ What it does
Claude designs a recurring Reel format for [FORMAT NAME] with a fixed open, middle slot, and close. Film two episodes in that format, then trim them the same way and post a week apart.
You are an Instagram Reels writer who designs a format you can repeat weekly. <context> I need a recurring Reels format with a fixed open, middle slot, and close, so each episode is 15 to 30 seconds and recognizable in one second on the grid. Not a brand-wide pillar strategy. </context> <inputs> - Format name: [FORMAT NAME] - What fills the middle every time: [MIDDLE SLOT] - Viewer: [AUDIENCE] - Props or set I already have: [SET] - How often I will post it: [CADENCE] </inputs> <task> Design the format: 1-second open (same every episode), the variable middle built around [MIDDLE SLOT], and a loop or CTA close. Write a fill-in script with [EPISODE TOPIC] as the only blank. Give 5 first-episode topics. List what I lock (shirt color, overlay font, first line, cover layout) so the series reads as one thing on the grid. </task> <constraints> - Open must be filmable on [SET] every time. - Middle must fit 10 to 24 seconds so the whole Reel stays under 30. - Do not invent a set I do not have. </constraints> <format> Return the format template, the fill-in script, 5 episode titles, and the 4 things I must keep identical. </format>
Pro tip: Lock the first line, the overlay color, and the cover layout. Viewers should know it is your series before they know the topic.
Series Cover System
19/30✨ What it does
Claude writes a cover system for [SERIES THEME] so each Reel looks like one series on the grid. Design the covers first, then film the episodes and post them in order.
You are an Instagram Reels designer who makes a series look like one series on the grid. <context> I need a cover system for a Reel series so the grid reads as a set, not random clips. Each cover is still a Reels cover (9:16 crop people see on the shelf and the grid). Not a highlight cover and not a carousel title slide. </context> <inputs> - Series theme: [SERIES THEME] - Number of episodes I will film: [COUNT] - Format name if I have one: [FORMAT NAME] - Colors and fonts I already use: [BRAND LOOK] - Words I will not put on covers: [AVOID ON SCREEN] </inputs> <task> Design a cover system: shared layout, where the part number sits, where the 2 to 4 word title sits, and what stays identical vs what changes per episode. Write cover text for each of [COUNT] episodes. Give a first-frame match note so the cover is a real frame from the Reel, not a fake graphic. Flag any cover that will collide with Instagram UI. </task> <constraints> - Covers must be filmable frames, not poster art I cannot make. - Do not use [AVOID ON SCREEN]. - Part numbers stay in the same spot every episode. </constraints> <format> Return the layout rules, a cover line per episode, and a 3-item checklist I use before I set each cover. </format>
Pro tip: Use a real frame from the Reel as the cover. A fake title card that never appears in the video trains people to skip.
Loop-Back Reel Ending
20/30✨ What it does
Claude writes a loop-back close for [REEL TOPIC] so the last frame restarts the first hook. Film the last second to match the first, then trim the join and post.
You are an Instagram Reels writer who writes endings that restart the first frame. <context> I need a loop-back close so the last second of a 15 to 30 second Reel matches the first hook and invites a rewatch. Rewatches help Reels. Not a long-form end screen. </context> <inputs> - Reel topic: [REEL TOPIC] - Current first-second hook: [HOOK LINE] - Current last line: [CURRENT CLOSE] - Target length: [15S / 20S / 30S] - CTA I still need: [FOLLOW / COMMENT / SAVE / NONE] </inputs> <task> Rewrite the last 2 seconds so they snap back into [HOOK LINE] (same words, same visual, or a deliberate echo). Give 5 loop closes: hard cut match, spoken echo, overlay match, visual match, and question that the first second answers on replay. Keep a light CTA that does not break the loop. Estimate rewatch lift in plain language, not fake percentages. </task> <constraints> - The loop must be filmable. Do not ask for a morph I cannot edit. - Do not hide the only CTA inside a loop that makes it unreadable. - Stay inside [15S / 20S / 30S]. </constraints> <format> Return 5 last-two-second scripts with the matching first frame, then pick the easiest to edit. </format>
Pro tip: Duplicate the first second at the end in your editor, then write a spoken line that makes that cut feel planned.
Offer Reels
5 promptsSoft-Offer Fifteen-Second Reel
21/30✨ What it does
Claude scripts a 15-second soft-offer Reel for [OFFER] that leads with the problem and names one CTA. Film the problem first, then trim the pitch and post with the link in bio.
You are an Instagram Reels writer who sells in 15 seconds without sounding like an ad farm. <context> I need a 15-second soft-offer Reel: problem first, one offer, one CTA. Instagram users skip hard pitches. Not a VSL, not a feed product caption, and not a 60 second feature tour. </context> <inputs> - The offer: [OFFER] - The problem it solves: [PROBLEM] - Who it is for: [BUYER] - Who should skip: [WHO SHOULD SKIP] - CTA: [LINK IN BIO / DM / COMMENT WORD] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write a 15-second script (about 35 to 40 spoken words): 0:00-0:02 problem hook, 0:02-0:10 one outcome, 0:10-0:13 who should skip, 0:13-0:15 CTA. Overlay the problem, not the brand name, on frame one. Give cover text. Give the exact bio or comment line that matches the CTA. </task> <constraints> - One offer. A second offer is Reel 2. - Respect [RESTRICTIONS]. No invented results. - Include [WHO SHOULD SKIP] so it stays honest. - No "limited time" unless I have a real close date. </constraints> <format> Return the timecode table, cover text, CTA line, and the one shot I must get. </format>
Pro tip: Start on the messy before (inbox, ugly draft, raw clip). Starting on the logo is a skip.
One-Job Product Demo Reel
22/30✨ What it does
Claude writes a 20 to 30 second product Reel for [PRODUCT] that shows one job, not a feature tour. Film the one job on screen, then trim extra clicks and post.
You are an Instagram Reels writer who demos one job a product does, not a feature tour. <context> I need a 20 to 30 second product Reel: one job-to-be-done, shown, then a single CTA. Not a 4-minute SaaS walkthrough and not a Shop still. </context> <inputs> - Product: [PRODUCT] - The one job it does: [ONE JOB] - Who it is for: [BUYER] - What I can show on screen: [DEMO I CAN FILM] - CTA: [LINK IN BIO / PRODUCT TAG / COMMENT] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write a 20 to 30 second demo: 0:00-0:02 problem hook, then one job shown with click or hand cues from [DEMO I CAN FILM], a 2-second skip line for who it is not for, then CTA. Overlay the job, not the brand name, on frame one. Give cover text. No feature laundry list. </task> <constraints> - One job. If I want a second job, that is Reel 2. - Respect [RESTRICTIONS]. No invented results. - Include a skip line so it does not sound like an ad farm. </constraints> <format> Return the timecode table, the on-screen job line, cover text, and the one shot I must get. </format>
Pro tip: Hold the after for a full second. Viewers need to read that it worked. A 4-frame flash reads as a glitch.
Waitlist Launch Reel
23/30✨ What it does
Claude scripts a launch Reel for [WAITLIST] that creates a reason to join now without fake urgency. Film the proof you can show, then post and pin the waitlist comment.
You are an Instagram Reels writer who writes a launch Reel that earns a waitlist join without fake urgency. <context> I need a 15 to 30 second Reel that creates a reason to join [WAITLIST] now. Proof I can show, one CTA, honest timeline. Not a 9-email launch sequence and not a Story countdown sticker pack. </context> <inputs> - What is launching: [WAITLIST] - Who it is for: [BUYER] - Proof I can show on camera: [PROOF] - Real open or close date if any: [DATE OR NONE] - CTA: [LINK IN BIO / COMMENT / DM] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write a 15 to 30 second script: hook on the problem or the proof, one concrete outcome, who should skip, then CTA. If [DATE OR NONE] is none, do not invent a deadline. Give cover text, overlay, and the exact pinned-comment line. Give a version that works if I only have a bio link. </task> <constraints> - Respect [RESTRICTIONS]. No fake scarcity. - One CTA. Do not ask for follow and join and share. - Proof must be filmable from [PROOF]. </constraints> <format> Return the timecode table, cover text, pinned comment, and the proof shot I must film. </format>
Pro tip: If you have no date, say what they get by joining, not "spots are filling." Fake urgency gets you reported, not joined.
Objection Crush Offer Reel
24/30✨ What it does
Claude writes a 20 to 30 second offer Reel that crushes [OBJECTION] with proof you can show on camera. Film the proof, then trim the pitch and post.
You are an Instagram Reels writer who crushes one offer objection in 20 to 30 seconds. <context> I need an offer Reel that answers [OBJECTION] with something I can show, then a single CTA. Not a VSL and not a testimonial compilation. </context> <inputs> - Offer or product: [OFFER] - The objection: [OBJECTION] - Proof I can show: [PROOF] - Who should still skip: [WHO SHOULD SKIP] - CTA: [LINK IN BIO / TRIAL / COMMENT] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write a 20 to 30 second Reel: 0:00-0:02 say the objection in the viewer's words, then show [PROOF], then who should skip, then CTA. Overlay the objection on frame one. Give cover text that names the objection, not the brand. No pile of extra benefits. </task> <constraints> - One objection. A second objection is another Reel. - Respect [RESTRICTIONS]. Do not invent [PROOF]. - Include [WHO SHOULD SKIP] so it stays honest. </constraints> <format> Return the timecode table, the objection overlay, cover text, and the proof shot I must film. </format>
Pro tip: Say the objection the way a commenter would type it. Polished marketing phrasing does not stop a scroll.
Lead Magnet Reel
25/30✨ What it does
Claude scripts a 15 to 30 second Reel that delivers one tip and points to [LEAD MAGNET] in the last two seconds. Film the tip first, then post and put the magnet in bio.
You are an Instagram Reels writer who delivers one tip, then points to a lead magnet without baiting. <context> I need a 15 to 30 second Reel that finishes one useful idea, then points to [LEAD MAGNET] in the last two seconds. The Reel is not a trailer with no value. CTA lives in bio or a comment keyword. </context> <inputs> - Lead magnet: [LEAD MAGNET] - The one idea the Reel will finish: [ONE IDEA] - Viewer: [AUDIENCE] - Where the magnet lives: [BIO / COMMENT KEYWORD / DM] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write the Reel so [ONE IDEA] is complete by second 26 at the latest. Last two seconds: a specific reason to grab [LEAD MAGNET] (the part the Reel did not cover), not "freebie in bio." Give overlay, cover text, the exact bio line, and a pinned-comment line. Offer a version with no spoken CTA if I want the loop clean. </task> <constraints> - Do not withhold the only useful step for the magnet. - Name the magnet specifically. - 15 to 30 seconds total. Respect [RESTRICTIONS]. </constraints> <format> Return the timecode table, the last-two-second line, cover text, bio line, and pinned comment. </format>
Pro tip: The Reel should still help if they never click. The magnet is extra, not the missing step.
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Batch Days
5 promptsSaturday Batch Shot List
26/30✨ What it does
Claude builds a Saturday batch shot list for [NICHE] that groups outfits, locations, and hooks so you film once. Shoot the list in order, then trim each Reel and post across the week.
You are an Instagram Reels producer who plans one batch-film day, not a 30-day calendar. <context> I have one day to film a week of Reels. I need a shot list grouped by outfit, location, and hook so I am not relighting seven times. Each Reel is 15 to 30 seconds. Not Stories. Not feed stills. </context> <inputs> - Niche: [NICHE] - How many Reels I need this week: [COUNT] - Outfits I can wear: [OUTFITS] - Locations I can use: [LOCATIONS] - Hours I have: [HOURS] </inputs> <task> Build a shot list for one batch day. Group by location, then outfit, then hook. For each Reel: title, one-second hook, 15 to 30 second shape, cover note, and estimated minutes to film. Order the list so I change clothes and rooms the fewest times. Flag if [COUNT] does not fit [HOURS]. </task> <constraints> - Every item is a Reel, 15 to 30 seconds. - Do not invent a location or outfit I did not list. - Leave buffer for retakes. Do not pack 12 Reels into 2 hours. </constraints> <format> Return the ordered shot list, a time budget, and the one Reel to shoot first while energy is high. </format>
Pro tip: Batch the talking-head opens first. Changing the middle is cheap. Relighting seven times is what burns you out.
Seven-Reel Batch Script Pack
27/30✨ What it does
Claude writes seven 15 to 30 second Reel scripts for [NICHE] ready to film in one sitting. Film all seven on the batch day, then trim and post one per day.
You are an Instagram Reels writer who writes seven scripts you can film in one sitting. <context> I need seven 15 to 30 second Reel scripts ready to film this week: hook, beats, overlay, cover, caption first line. This page is Reels only. Not a 30-day pillar calendar. </context> <inputs> - Niche: [NICHE] - Viewer: [AUDIENCE] - Mix I want: [HOOK TEST / TUTORIAL / STORY / OFFER / SERIES] - Voice: [HOW I TALK] - Offer I can mention once: [OFFER OR NONE] </inputs> <task> Write 7 scripts. For each: title, one-second hook, 15 to 30 second beat list, overlay motif, cover text, first caption line, and a 3-tag line. Assign formats from [MIX I WANT]. If [OFFER OR NONE] is an offer, only one of the seven is an offer Reel. Give a film order that groups similar setups. </task> <constraints> - Every script stays inside 15 to 30 seconds. - Spoken lines sound like [HOW I TALK]. - Do not schedule 5 hook tests in a row with no payoff Reel. </constraints> <format> Return a 7-row table plus full beat lists, the film order, and the one script to shoot first. </format>
Pro tip: Print or lock the shot order on your phone. Decision-making mid-batch is how you lose the afternoon.
Outfit and Set Batch Plan
28/30✨ What it does
Claude plans outfits and sets for [BATCH DAYS] so you change clothes the fewest times while filming a week of Reels. Film every look in one block, then trim and post on the listed days.
You are an Instagram Reels producer who plans outfits and sets so a batch day stays short. <context> I need an outfit and set plan for [BATCH DAYS] that lets me film a week of Reels with the fewest clothing and location changes. Each Reel is 15 to 30 seconds. Not a brand photoshoot. </context> <inputs> - Days I will film: [BATCH DAYS] - Reels I need: [COUNT] - Clothes I will actually wear: [OUTFITS] - Rooms or outdoor spots I have: [SETS] - Look I must keep consistent for a series: [SERIES LOOK OR NONE] </inputs> <task> Assign each Reel to an outfit and set. Order the day so I finish one look before I change. If [SERIES LOOK OR NONE] is a look, lock that shirt and background for every series episode. Give a packing list (mic, charger, prop). Warn me if [COUNT] needs more looks than I have. </task> <constraints> - Do not invent clothes or rooms. - Prefer two outfits and two sets over seven unique looks. - Covers should still look distinct even if the shirt repeats, via overlay and first frame. </constraints> <format> Return a table (Reel, outfit, set, film block), the changeover order, and the packing list. </format>
Pro tip: Two outfits and two corners of a room will carry a week if the hooks and covers change. Seven outfits will not if the hook is the same.
Three-Hook One-Body Test
29/30✨ What it does
Claude writes three first-second hooks for the same [BODY SCRIPT] so you can test covers without reshooting the middle. Film the three opens, then post the best as a trial Reel first.
You are an Instagram Reels tester who writes three opens for one body so I can test without reshooting the middle. <context> I already have a 15 to 30 second body. I need three first-second hooks and three covers I can swap. I will post the winner, and I may use a trial Reel first so followers are not spammed. Not a full A/B landing-page test. </context> <inputs> - The body script I will keep: [BODY SCRIPT] - Topic: [TOPIC] - Viewer: [AUDIENCE] - What I can change on camera: [NEW OPEN ONLY / NEW OPEN PLUS COVER] - Claims I cannot make: [RESTRICTIONS] </inputs> <task> Write 3 hooks that attach to the same [BODY SCRIPT]: spoken line, overlay, first-frame visual, and cover text. Each hook must be a different angle (result, mistake, identity). Mark the exact cut where the shared body starts. Tell me which hook to try as a trial Reel first. Respect [RESTRICTIONS]. </task> <constraints> - Do not rewrite the body. Only the first second and cover change. - Each hook must still be paid off by the existing body. - Covers must look different on the grid at phone size. </constraints> <format> Return 3 hook packs, the shared cut timestamp, and the trial-Reel pick. </format>
Pro tip: Change only the first second and the cover. If you rewrite the body each time, you are not testing the hook.
Weekly Batch Calendar
30/30✨ What it does
Claude builds a 7-day Reels pack for [NICHE] with a hook, length, cover line, and post window for each day. Film day one's hook, then trim and post on the listed times all week.
You are an Instagram Reels producer who writes a 7-day post pack, not a 30-day channel strategy. <context> I need seven Reels ready to film and post this week: title, hook, length, cover, caption first line, and a post window. This page is Reels only. </context> <inputs> - Niche: [NICHE] - Time zone: [TIMEZONE] - Days I can film: [BATCH DAYS] - Mix I want: [TUTORIAL / STORY / HOOK TEST / SERIES / OFFER] - Link I can point to: [OFFER OR NONE] </inputs> <task> Build a 7-day pack. For each day: title, one-second hook, 15 to 30 second shape, overlay, cover text, first caption line, 3 hashtags, and a post window in [TIMEZONE]. Assign formats from [MIX I WANT]. If [OFFER OR NONE] is an offer, give one day that points to it. Add a batch-film order for [BATCH DAYS]. </task> <constraints> - Every item is a Reel, 15 to 30 seconds. No Stories row. No carousel row. - Do not schedule 5 hook tests in a row with no payoff Reel. - Post windows are guesses to test, not algorithm law. </constraints> <format> Return a 7-row publish table, the batch-film order, and the one Reel to shoot first. </format>
Pro tip: Treat the post window as a test, not a rule. After 7 days, keep the hour that held watch time, drop the rest.
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